Loosely inspired by Wisconsin serial killer Ed Gein – the same case that inspired Alfred Hitchcock’s Psycho – The Texas Chainsaw Massacre still holds up because it feels so real. Featuring no-name actors, shot out in the middle of nowhere; you really feel like you could be watching someone’s last moments. The film features almost no onscreen bloodshed, but it was so effective that even the trailer was alleged to cause theater walkouts.
Texas Chainsaw wasn’t the first gritty, exploitative horror movie of the 1970s, though. It came hot on the heels of Wes Craven’s instantly infamous low-budget shocker, 1972’s Last House on the Left. Craven based his directorial debut on The Virgin Spring, a film by renowned Swedish director Ingmar Bergman – which was itself adapted from a medieval folk ballad, in what might be the most convoluted horror movie family tree of all time. The story of two parents avenging the rape and murder of their daughters by a roving pack of maniacs was, for its time, unprecedented in its graphic depiction of violence. Wes Craven has explained numerous times the role the Viet Nam War played in his conception of the movie:
Craven’s film featured the infamous advertising tagline, “To avoid fainting, keep repeating – it's only a movie.” The unsettling implication being that you couldn’t do the same with news footage of American soldiers being killed.“It […] was the era of Vietnam. And not to put too fine a point on it, I very much was influenced—and I think the whole country was kind of in a state of shock—for the first time seeing the horror and cruelty of war. Recently shot 16mm footage was coming back and appearing on television immediately, so there was little censorship of what you saw, and it was just appalling.” (1)
From this point forwards, Viet Nam pervaded the horror films of the 1970s and early ‘80s. Tom Savini, the famous make-up artist who crafted the gore effects for Dawn of the Dead, Friday the 13th, and Maniac (among many others) got his start as a combat photographer in Viet Nam – leading to the extremely disquieting possibility that some of the painstakingly crafted corpses in those films are based on real corpses Savini encountered on duty. The ‘Living Dead’ of George Romero’s zombie movies can be seen as a metaphor for damaged troops returning home (although the Living Dead can be used as metaphors for basically anything – we’ll get into that later). And the deranged hitchhiker who kick-starts the action in Texas Chainsaw – in addition to bringing up fears of economic instability with his discussion of being laid off from the slaughterhouse – does have something of a brain-damaged veteran vibe to him (this implication would be made explicit in The Texas Chainsaw Massacre Part Two, where the hitchhiker was replaced with ‘Chop-Top,’ a literal brain-damaged Viet Nam vet with a metal plate in his head). Beyond the specific allusions, though, the emerging Viet Nam aesthetic meant not just more violence, but more of a personal and emotional toll to go along with that violence.
For me, it once again comes back to the culture that produced them. Rob Zombie’s House of 1000 Corpses, one of the first of this new-wave of exploitation horror, came out on April 11th of 2003, less than 30 days after the US invaded Iraq. The movie, of course, had been in production long before that – in fact, it was all but completed three years prior, but was delayed due to fights with the MPAA ratings board over its graphic violence. The delay in its release ended up with the result that it came out just as public consciousness of a new war was reaching its fever pitch. If you want to take this line of thought even further, you can look at the specific wave of the so-called “torture porn” subgenre. Saw, the first of this particular trend, was widely released in October of 2004. Torture, too, was fresh in the American mindset: the news of the prisoner abuses in Abu Ghraib broke in late April of that same year. The post-Iraq American consciousness, much like the post-Viet Nam American consciousness, was in exactly the right place and time to foster a new, disturbing trend in horror.
Until the box office returns came back, that is. Grindhouse had an 11.5 million dollar opening weekend, not even making back a quarter of its 53 million dollar budget. Two months later, Eli Roth’s Hostel: Part II would similarly bomb at the box office, with an opening weekend of 8.2 million, compared to the 19 million dollar opening weekend of the first installment – a number that Hostel: Part II would fail to gross in its entire theatrical run. The bubble, it seemed, had burst for the new wave of exploitation.
What it comes down to, in my opinion, is market saturation. If you flood the market with something to capitalize on a new trend, people will inevitably get sick of it. This is especially true with regards to the horror film, and specifically a subgenre of horror that relies so heavily on shock. If you see enough rote, by-the-numbers movies with people getting horribly mutilated, you almost immediately start to lose the key factor that made such films interesting in the first place: the element of danger. If you’re the first to come up with this violent new idea of gritty, downbeat torture flicks, you might seem like a provocative, edgy auteur. If you’re the fifteenth, though, you just seem like a businessman out for a quick buck. Which might be scary, but not in the way you intended.
Not that the trend is over-and-done-with. Last year saw a remake of Last House on the Left, and the Saw movies continue to get churned out on an annual basis. But to me, it seems clear that the exploitative torture genre is going through exactly what it subjects its characters to: a slow death.
Coming Up Next: An analysis of the decade in slasher films, and the dark mirror they hold up to the U.S. Economy - No, really - in Slashing the Budget.
(1 - Sourced from Wes Craven interview at http://www.avclub.com/articles/wes-craven,24869/)
(Poster images obtained via http://www.wikipedia.org)